The goal of Phase I of an Association of Vocational Education Administrators/Cornell Institute for Occupational Education study was to identify a set of social outcomes of occupational education. To identify them, project staff interviewed new, continuing, and former students of occupational education about the benefits of their occupational courses. Others invovled in occupational education--parents, teachers, and directors--also identified changes they had observed in occupational students. The research resulted in hypotheses about improvement in students' attitudes toward school, self-confidence, ability to handle stress, appreciation of evaluation, ability to form cooperative relationships, awareness of the effect of their behavior on others, and knowledge for making career decisions. A review of research on attitudinal measurement and outcomes of occupational education was conducted simultaneously. Staff identified instruments and item formats for use in selecting or developing measures for Phase II. The review also guided interviewing of students by suggesting variables or experiences to probe. A research plan for Phase II was outlined emphasizing survey and interview methods. Specific recommendations were made to go forward with instrument development, site selection, and on-site pilot testing. (Appendixes include Career Commentary, Volume XIII; interview cue sheets; and list of relevant instruments identified in the literature review.) (YLB)