Today, technology can be used to engage and communicate with others in ever-expanding ways. Many directors are embracing these technological advances to market their child care programs. In addition to printing up brochures and taking out ads in newspapers, directors can create a tour of their child care program that will attract new customers, as well as inform current families of their philosophy and showcase their center. Once created, it is free advertising. Seeing the school in action through a center tour will help families see exactly what directors have to offer and will help families decide on the program that's right for their family.