The ways that emerging technologies and social media are used and experienced by researchers and educators are poorly understood and inadequately researched. The goal of this study is to examine the online practices of individual scholars in order to explore and understand the activities and practices that they enact when they use social media for scholarship. Using ethnographic data collection methods and basic interpretive analysis techniques, I describe two emergent phenomena evident in scholars' social media participation: scholarly practices enacted openly in digital spaces and the self that is disentangled from academic matters. These phenomena raise issues related to "sharing," scholar identity, participation and social media as a place of gathering. (Contains 3 notes and 1 figure.)