The tremendous expansion of online information sources has prompted academic librarians to increase their outreach to undergraduates of the "Net Generation" in an effort to more effectively promote their libraries' resources to these students. Such outreach programs involve identifying library resources that support the information-seeking behaviors of Net Generation undergraduates, as well as establishing collaborative relationships with the individuals and groups affiliated with these students. This article describes an outreach initiative conducted by the Reference Department at the Mississippi State University Libraries, in which the Department worked with staff in residence halls to target undergraduates living on campus. (Contains 4 figures.)