Using social media is an inexpensive, innovative approach to supplementing direct education provided by the Expanded Food and Nutrition Education Program (EFNEP). Focus group research was conducted with EFNEP paraprofessionals (n = 33) and participants (n = 39) to inform the development of a social media presence for the program. Although recommendations by EFNEP's social media committee focus on providing online articles, focus group results suggest that content should be presented as colorful pictures and videos, portraying recipes and nutrition tips. Also, the study highlights the importance of using engaging, colorful visuals when using social media as a form of indirect education.