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ERIC Number: EJ299990
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
"The Day After." A Gamble That Paid Off: An Advertiser's Assessment.
Kaatz, Ronald B.
Television & Children, v7 n1 p37-39 Win 1984
Describes the promotion and public relations campaign and sale of commercial time by the American Broadcasting Corporation for "The Day After," a movie depicting nuclear holocaust, and discusses Nielsen Company findings and a J. Walter Thompson USA audience analysis and reaction survey regarding the program and its advertisers. (MBR)
Descriptors: Attitudes, Audience Analysis, Commercial Television, National Surveys, Nuclear Warfare, Programing (Broadcast), Responses, Television Commercials, Television Research, Television Viewing
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A