Analyzes some of the problems involved in using diffusion models to formulate marketing strategies for introducing new products. Six models, which remove some of the theoretical and methodological restrictions inherent in current models of the adoption and diffusion process, are presented. (Author/JH)

Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra's proprietary technology, which used music libraries from real people, its members, to generating "automated word-of-mouth" recommendations, targeted advertising and editorial content. With the re-launch,…

Tourism is a growing and significant component of the world economy and competition for tourism revenues is intense. For countries or regions seeking community development through tourism, communication strategies are an essential element of success. The Internet plays an increasingly large role in how we communicate in the 21st century and with…

The new definition of camp includes year-round camp programs for a variety of populations at multiple sites. Developing a marketing strategy involves creating a mission statement that is unique, publishing a year-round marketing strategy, delivering a consistent quality product, and getting people to talk about camp. Sidebar lists elements of how…

This mixed methods study examined the relationship between the motivations for attending college of undergraduate students with a focus on students with a public health major, and their desire to pursue graduate training in public health and subsequently, public health careers. The study highlighted the current public health workforce shortage and…

American companies currently spend $15 billion a year on marketing and advertising to children under the age of 12. Annually, children influence $500 billion in spending on fast food, junk food, toys and other advertised products, and the average child sees thousands of ads on television alone. From video games and the Internet to cell phones and…

Examines the "benefit segmentation model," a marketing strategy for local news media which is capable of sorting consumers into discrete segments interested in similar salient product attributes or benefits. Concludes that benefit segmentation may provide a means by which news programmers may respond to their audience. (RS)

In partnership with their food service staff, the author of this paper developed the "Food Innovations" course, which fulfills the Minnesota graduation requirements for Inquiry: New Product Development. In this course, students first demonstrate an understanding of nutrition, food safety, product development, marketing strategies, and…

Purpose: The purpose of this paper is to analyse innovations in education from the point of view of product content and markets selected. Emerging market economies face a number of problems many of which are closely linked to and dependent upon the effectiveness of higher professional education. External environment changes, such as the formation…

The Relating, Discovering, Advocating, and Supporting (RDAS) notion of concept selling is applied to the marketing of products and services emanating from educational research and development. The four RDAS categories are further divided into 12 sequential and interdependent tasks: Client Identification; Fact Finding; Planning; Establishing…

This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…

This introductory guide to nonprofit social marketing provides marketing techniques and guidelines in seven chapters. Topics covered include a general discussion of social marketing, with several definitions; market research, including factors to be considered in planning a marketing strategy, forces for and against educational changes, cluster…

It is suggested that low-endowment private universities must apply better marketing techniques in strategic planning to ensure survival. Recommendations are made for using market research effectively, identifying new markets, and directing media communication accurately. The student's role as consumer is seen as the starting point for product and…

A study was conducted to identify the most effective marketing techniques used by urban community colleges to recruit minority students. A 16-item, open-ended questionnaire was used in telephone interviews with marketing officials at 24 colleges. The colleges selected for the survey served an urban community of 100,000 or more residents, had a…

The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…