The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…

Design thinking refers to the implementation of a firm's design philosophy into design processes and outputs. This article introduces two design thinking approaches--user-centered design and design-driven innovation--that frame product design activities and show how these approaches can be incorporated into marketing curricula. The aim of this…

Improving instructor and student satisfaction with training in a global semiconductor company was the focus of this dissertation in practice. This study followed the Performance Improvement/Human Performance Technology (HPT) model as the overarching framework (Van Tiem et al., 2012). Fifty students and four instructors participated in this…

This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a…

Purpose: This study addressed a gap in the literature to clearly describe or identify effective models of new principal mentorship. Little research has been conducted examining the role that new principal mentorship can play in the development of TK-12 principal leadership skills. Theoretical Framework: Kram's mentor role theory provided a lens…

The question is, "What can vision do?" (Fritz, 1989) rather than "What is vision?" Keter's Chairman, Mr. Sami Sagol's vision is to establish an internship program that will strengthen the competitive edge of the Israeli industry, within the international arena. The program will set new standards of excellence for product…

Writing in English as a second or additional language has become an important skill that can be applied in many areas of human activity. As we become a society within which written text is an important instrument that helps create new ideas, services, and products, English text is often used as a preferred mode of communication. Traditionally…

Designers and engineers seem finally to be awakening to the challenge that sustainable development has given. Educators and students alike are keenly aware of the need to become more effective in the training and practice of their specific disciplines with respect to sustainability. In the past four years since this research has developed, there…

New community college faculty have unique needs when it comes to adjusting to their new institution and learning how to better perform their job duties. According to the literature, professional development can help meet the wide range of learning needs of new faculty members, though the delivery and types of professional development offered have…

Kids Creative is a New York City nonprofit that runs afterschool and summer programs with over 1,000 youth each year. The programs they run use this creativity-oriented process to produce original musicals, works of art, videos, dances, and more. When Kids Creative received grant funding, they were able to include more youth and add homework help,…

This paper examines some of the challenges of implementing design-led technologies, such as computer-aided design (CAD), in the context of small manufacturing companies. The research is based on university-company collaborations in the UK using the Knowledge Transfer Partnership (KTP) model, and the paper adopts a case-study approach based on…

Entrepreneurship programs and courses in engineering education have steadily increased in the United States over the past two decades. However, the nature of these entrepreneurship courses and programs and the characteristics of the instructors who teach them are not yet well understood. The paper explores three research questions: 1) What content…

The purpose of this qualitative descriptive study was to explore how elementary and secondary teachers with fewer than three years of experience describe how administrative support and professional development influences their decision to remain in the teaching profession at elementary and secondary schools in a Texas school district. There were…

Purpose: This paper aims to introduce the term, knowledge harvesting, as an aid for researchers in comprehending what knowledge strategies influences projects, where to find knowledge, how to visualize knowledge, how to cultivate knowledge, who distributes project knowledge and how to gain former project knowledge. Design/methodology/approach: The…

This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry as a test case, the first essay examines the dynamic causal relationship between traditional media, consumers' media generation activity, media consumption activity, and market demand…