It is a historically held principle of microeconomics that in the presence of better information, consumers make better decisions. This chapter focuses on information to guide consumers in making decisions about higher education. It examines the development and implementation of a one-stop career and college planning tool that leverages existing data sets with newly created data to facilitate good decisions by consumers of higher education on career choice, major and college choice, and finance options. Early indicators point to improved access to information that supports decision making.