This investigation demonstrates the applicability of Stephenson's Q-Methodology, a psychological instrument, for gathering qualitative data concerning television news audiences. A questionnaire consisting of statements describing a possible news format was distributed to the viewers of three commercial television stations in Baton Rouge, Louisiana. Respondents, drawn from a selective sample chosen primarily on the basis of age, race, and educational background, were asked to sort the statements as they applied to the stations, along a continuum from "least descriptive" to "most descriptive." Hypothesized average and ideal news-program images also were generated and compared to the actual news images presented by the stations. Thus, the results of this study provided immediate feedback to local station managers, concerning viewers' images of each station's news programing. (Author/KS)