When people think of emotions, usually they think of different states of being, such as happiness, sadness, or anger. However, emotions generate very powerful chemicals that can create positive feelings, such as motivation and enthusiasm, or they can create more negative responses, such as offending and even attacking others. When an emotionally charged situation occurs, understanding the process taking place "then" and "there" can help leaders become more objective decision-makers. Bradberry and Greaves (2009) posited: The daily challenge of dealing effectively with emotions is critical...because our brains are hard-wired to give emotions the upper hand...everything you see, smell, hear, taste and touch travels through your body in the form of electric signals. These signals pass from cell to cell until they reach...the place where rational, logical thinking takes place. This journey ensures you "experience things emotionally before your reason can kick into gear" (authors' emphasis) (p. 6).