Good teaching is open to change and it involves constantly trying to find out what the effects of instruction are on learning, and modifying that instruction in the light of the evidence. Similarly, the ultimate outcome of instructional practice is effective student learning. Therefore, in this perspective, adequately meeting the varying needs of students is a major challenge for the modern education system in every country. As the title indicates, this paper attempts to explore students' attitudes to studying and learning in order to help encourage greater engagement with quality learning. The study is based on primary data with regard to postgraduate education and learning in respective British and Pakistani education institutions--i.e. Moray House School of Education (Edinburgh University) and the Institute of Education and Research (University of the Punjab, Lahore). In the context of the collaboration of these two institutions, the paper focuses on the ways and means to enhance the system-wide capacity for research-based practice. Learning environment and approaches to learning (Statistical outcome of survey) is appended. (Contains 6 notes.)