Robert Goodwin-Jones opens his discussion with the thought "If you want to attract attention to a new online course, the foolproof strategy today is to label it a MOOC, a massive open online course." The hype surrounding MOOCs has resulted in substantial interest--from the general public to university presidents--in online learning, as long as it's categorized as a MOOC. In reality, many "MOOCs" are neither open nor massive, but often simply regular online courses that have been re-branded. Second-language instruction, however, has not so far been a major player in the MOOC space. This column will examine why that may be and will discuss MOOC pedagogical models and how language learning fits into teaching and learning approaches typically used in such courses. The author discusses several existing and planned MOOC language courses, looks at language and culture issues, and explains how MOOC providers are dealing with internationalization and localization. Finally, the article profiles possible future developments.