Humor in advertising is known to enhance product liking, but this attitude change is often considered nonpredictive of product choice. Previous research relied exclusively on explicit self-report measures to assess attitudes and purchase intentions. The present research shows that unobtrusive association of a product with humor can affect…

Purpose: The purpose of this paper is to identify the features that international student users prefer for next generation OPACs. Design/methodology/approach: A total of 16 international students of the University of Sheffield were interviewed in July 2008 to explore their preferences among potential features in next generation OPACs. A…

Rice University has created a team-taught interactive biology course for nonmajors with a focus on cutting edge biology in the news--advances in biotechnology, medicine, and science policy, along with the biological principles and methodology upon which these advances are based. The challenges inherent to teaching current topics were minimized by…

A market mock-up and videotaped role playing add up to super salesman training at the Armour-Dial Management Institute. (Author)

The use of computers and the Internet has successfully enabled educational institutions to provide their students and staff members with various online educational services. With the recent developments in mobile technology, further possibilities are emerging to provide such services through mobile devices such as mobile phones and PDAs. By…

The "school as a theater" concept is employed at this elementary school. A grid system permits students and teachers to mock-up different environments. (Author/MLF)

Discusses the importance of designing for comfortable, effective interfaces between students and computers in classrooms. Explores the use of research and classroom mock-ups to ensure appropriate design. (EV)

The Firemen's Training Center, New York City, consists of an administrative and teaching building built of corrugated metal and glass, with brightly colored interior spaces, and the actual training buildings, mock-ups of real buildings designed to "burn down" again and again in training sessions. (Author/MLF)

Describes the Alabama Space and Rocket Center in Huntsville, Alabama as stimulating experience for students in aerospace education. The center has the largest collection of space-age hardware assembled under one roof, a Space Flight simulator, a Skylab space station mock-up and many more interesting exhibits. (BR)

Describes how the Hammond School District (Indiana) solved the problem of fitting the correct amount of space needed for students, teachers, and technology. Examines the district's solutions for furniture needs through the use of full-scale mockups of classroom arrangements; and the wiring, power needs, and lighting. (GR)

To update a traditional construction shop program, students at Passaic Valley High School, New Jersey, developed a mock-up model of a solar-heated A-frame vacation house using prefab construction. The article describes the project and illustrates it with photographs of the model and a drawing of the solar collector. (MF)

Describes origins of the constructed relief and shows some examples of contemporary artists' work. Suggests using this history to motivate students to construct their own reliefs. Outlines a four-step lesson: preliminary drawing, finished drawing, mock-up relief, and finished construction using durable materials, such as wood, acrylic sheet, or…

Discusses the design of computer applications, focusing on understanding design representations--what makes design representations work, and how, in different contexts. Examines the place of various types of representation (e.g., formal notations, models, prototypes, scenarios, and mock-ups) in design and the role of formalisms and representations…

The characteristics, advantages, limitations, and uses of the most commonly encountered instructional media are discussed. Guidelines are offered so that a training specialist can select the most appropriate visual material for group instruction. A checklist for evaluating instructional materials is provided. The media covered are projected media…

A study was made of the relative effectiveness of five selected training devices with varying degrees of fidelity in the learning of a psychomotor task in which manipulative skill was not vital. The hypothesis was this: an increase in fidelity may not produce a corresponding increase in effectiveness, whereas such factors as ability to engage a…