For every institution of higher education, the safety and protection of its campus community is of primary importance. Recent events have shown an increase in campus crime, assaults and even a tragic loss of life. Apps such as Ping4alerts! allow campuses to send hyperlocal smartphone alerts related to public safety, school closings, local events, power outages, traffic and weather advisories, and deals from nearby merchants. Hyperlocal alerts are a new capability made possible by the rise of smart devices and "geofencing" technology. A geofence is a virtually "fenced-off" area or geographic location. When this concept is applied to mobile devices, it refers to the ability of users to receive automatic alerts or notifications when entering, leaving or moving within a geographic area specifically defined by a virtual geofence. That area could be as small as a single building or as large as a state or region of the country.