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ERIC Number: EJ453837
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0149-7189
EISSN: N/A
A Marketing Approach to Evaluation: Four Lessons for Evaluators from the Honda Motor Company.
Mangano, Michael F.
Evaluation and Program Planning, v15 n3 p233-37 Jul-Sep 1992
Describes lessons evaluators can learn from the Honda Motor Company and how an evaluation office within the Department of Health and Human Services has applied these lessons. The lessons include (1) sound market research; (2) creating top-notch production capabilities; (3) building a better mousetrap; and (4) aggressive product selling. (SLD)
Descriptors: Business Administration, Evaluation Methods, Evaluators, Marketing, Productivity, Research and Development
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A