The Web has always been an alluring storehouse of information. When it comes to today's online world, the just-put-it-on-the-Web mentality will not do. Community colleges must understand that the Internet is a vital tool in their marketing arsenal. What does this mean? Essentially, if enrollment is the primary goal, making the most of the college Web site as a marketing tool should be the No. 1 priority. This article discusses how to build a better, more responsive college Web site and offers five principles for success.