Social networking and social media have undoubtedly proliferated within the past decade, allowing widespread communication and dissemination of user-generated content and information. Some psychology graduate programs, including school psychology, have started to embrace social networking and media for instructional and training purposes; however, there have not been any consistent ethical guidelines or standards among training programs relating to how trainers, graduate students, and practitioners should use social networking and social media professionally. This article draws on the current yet limited research on social networking and social media, and addresses the ethical challenges when managing both professional and personal online identities in school psychology. Two relevant case scenarios are discussed, along with suggested guidelines for developing technological policies for school psychologists. Future directions in research and practical implications for trainers, graduate students, and practitioners are explored.