This volume provides a broad introduction to the roles of the four principal media of mass communications--the newspaper, the magazine, radio, and television--and presents the fundamentals of writing for each of these media. Each medium is examined with respect to its unique position and influence in American society and is compared, for editorial…

The mass media are considered to be television, radio, movies, and newspapers. They may generate changes in cognition and comprehension. They do effect emotional arousal, sex and behavior identification, and changes in allocation of time, consumer purchase, and voting behavior. The only data which show a clear relationship between the mass media…

With declining budgets and increased pressure to deliver a prepared and hirable workforce, universities must look externally for resources to assist with recruiting and retaining top students. This nationwide survey of journalism and mass communication programs shows that while some programs have reached out to external professionals for advice…

Lists paperback books on mass communication, divided into six categories: history and biography; appraisals of the press, law, and ethics; cultural, psychological, and social aspects; radio, television, film, photography; international communication; and journalism techniques, miscellaneous. (GW)

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 37 titles deal with a variety of topics, including the following: (1) the role of television in the lives of older homebound individuals; (2) radio wars between Cuba and the United States; (3) the relationship between…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 58 titles deal with a variety of topics, including the following: value, attitude, and behavior change initiated by interpersonal and mass media; television and the school; bridal magazines from 1967 to 1977; interpersonal…

A brief account is given of current evaluative and research activity by Cooperative Extension personnel as they try to assess the role of mass media in environmental education and a growing range of other areas. Attention is given to principles of mass media rural extension, as well as to basic communication theory, the overall usefulness of mass…

Provides a list of resources concerning history and biography; appraisals of the press, law, and ethics; cultural, psychological, and social aspects; radio, television, film, and photography; and international communication. (KS)

Oral folklore and folk drama are emphasized in this report, which focuses on the use of folk media to convey developmental messages through mass media agencies. Discussion covers the relationship between folk and mass media, experiments in India to integrate the two media, problems encountered in the integration process, and folk media's potential…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) the relationship of Jungian psychological traits and the effects of comparative advertising; (2) processing and reconstructing television narrative content;…

Reviews landmark projects in development communication since the formation of the Information Center on Instructional Technology in 1972, including Nicaragua's Radio Mathematics for the primary grades; India's Satellite Instructional Television; Guatemala's Basic Village Education Project; and the use of mass media to disseminate health…

At this 1965 Central and East African conference, lectures and reports were given on radio and television in correspondence education; uses of films, radio, the printed word, and television in adult education in general; and principles of effective and efficient mass media communication. Emphasis was on the value of combined visual and aural…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) gender portrayal in magazine advertising; (2) the role of special interest groups in agenda-setting; (3) the relationship between sensation-seeking and horror…

Looks at how intellectuals in the second quarter of the twentieth century responded to the rise of radio broadcasting, recovering some rich ideas about interactivity and intimacy in mass communication. Suggests that radio and television marked the end of mass communication understood as a form of communication that constitutes its audience and…

Departments of mass communication employ about l5 different types of assessment to measure either their students' individual achievement or the curriculum and teaching. Of these, exit examinations for seniors have raised the most apprehension. This paper reports the results of a national survey of 276 four-year colleges and universities teaching…