With all the talk today about accountability, budget cuts, and the closing of programs in public education, teachers cannot overlook the importance of image in the field of industrial technology. It is very easy for administrators to cut ITE (industrial technology education) programs to save school money--money they might shift to teaching the basics (science, math, history, and English). Sometimes, school administrators and school board members only see the dirty cluttered labs, not to mention the appearance of some ITE teachers. Teachers must remember that many people only know what they see and do not look close enough to see what really goes on. Some will assume that the "quality" of teaching goes along with the program's displayed image. In this article, the author discusses the importance of image for those who teach in the industrial technology fields. He also provides ideas on how teachers may improve the image of ITE. (Contains 6 photos.)