This article describes and demonstrates a novel approach to assessing goals and motives among individuals engaged in the career decision-making and planning process. Participants generated five career development strivings, rated each striving along several dimensions (self-efficacy, outcome expectations, sense of calling, spiritual significance, and materialism), and completed measures of conceptually related and unrelated variables. Results indicated adequate to strong internal consistency reliability for the strivings appraisal scale scores, and the pattern of correlations support the convergent and discriminant validity for scores obtained using this approach. We conclude that the career development strivings strategy has great potential as a flexible and efficient tool for use in career development research and practice. (Contains 2 tables.)