Libraries have always been poised at the crossroads of access tools and content. Librarians, their personnel, and supporters have worked for generations to create tools to store and utilize content for the benefit of patrons. Libraries house materials and the tools to unlock them; their staffers teach patrons to use the materials and associated tools. So why not three-dimensional (3D) tools and materials? After all, animation and 3D representations are just another form of content, interestingly blended with enabling tools. These technologies better convey many kinds of information and content than does traditional use of photography, or textbook discussions. Today, the internet thrives on such technologies, and an entire generation of young people considers such tools an intrinsic part of its world. However, the burgeoning world of 3D animation software confuses and frustrates novices and experts alike with incompatibilities as well as independence and specialization issues. There are no guides for this new world, no easy pathways across disciplines, and no organization to the collective chaos. In an effort to address this, Texas Tech University Libraries launched in May 2007 a groundbreaking 3D Animation Lab, a 21st century model for a campus's own 3D learning initiative. This article features the 3D Animation Lab which brings together diverse 3D software apps, hundreds of tutorials, and other instructional materials covering nearly all aspects of 3D.