Peer reviewed
Direct linkERIC Number: EJ760366
Record Type: Journal
Publication Date: 2004
Pages: 10
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1052-2891
EISSN: N/A
Marketing and Retention Strategies for Adult Degree Programs
Brown, Joann A.
New Directions for Adult and Continuing Education, n103 p51-60 Fall 2004
Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).
Descriptors: Marketing, Adult Students, Student Recruitment, Academic Degrees, Program Development, Educational Research, School Holding Power
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
