Tourism is important because it can revive economically a community around tourist attractions. North Sumatra Province, which includes Medan, shows great potential for the development of marine tourism. However, it is not run optimally. Moreover, poor quality infrastructure and human resources are also a threat to marine tourism in Indonesia. This…

This study explores the expansion of Korean lifelong education over the last two decades in terms of conceptualising the lifelong learner as identity and agency. Based on qualitative interviews with lifelong educators and learners at lifelong education institutions, the authors describe the lifelong educators' use of marketing strategies to turn…

Leadership issues in shadow education are under-researched in national, regional and international contexts. In China, local and central governments have imposed stringent control on academic K9 paid tutorial lessons, provided by cram schools under the new double reduction policy (DRP). Many large-scale cram schools have undergone drastic changes…

The study investigated marketing strategies and students' enrolment in private secondary schools in Calabar Municipality, Cross River State. One research question was raised and two null hypotheses formulated to guide the study. Thirty two (32) school administrators in 32 private secondary schools in the study area constitute the study population…

In order to promote Canadian students' mobility to China, it is essential to understand their motivations to study in Chinese universities because it influences their learning experiences. Through the application of the push-pull model as a conceptual framework (Altbach, 1998; Mazzarol & Soutar, 2002), this study explores the factors that…

With the increasing presence of 'datafied' educational settings across Australia, critical components of teachers' educational practice and work have been quantified. Digital data collected through teachers' labour in and around the classroom links to educational practice and the commercial datafication of teachers' online persona. Often described…

This paper details an experiential influencer marketing project in which students acted as micro-influencers to develop and promote their personal brands using social media accounts and blogs. Students reflected on their strategic decisions and performance in six weekly Slack posts. The pre-launch preparation, along with students' successes,…

This article describes the process of implementing a field-based experiential learning activity using a marketplace scavenger hunt. Evidence for integrating short-term field-based learning in marketing classes is limited, compared to other disciplines. This is surprising given the accessibility and richness of marketplace settings that can add…

Extant research has emphasized the importance of information to help families of English learner-identified children to navigate school choice structures, and raised critical questions about the information that is made available through school marketing. At a time of increasing tension around school choice and the rapid expansion of certain forms…

The ability to use multimethod data is an increasingly desirable skill set for business practitioners. Projects that allow business students to practice mixed methods research create a valuable opportunity to improve work-readiness skills. This research tests the benefits of a mixed methods, client-based project, which was a collaborative effort…

The mechanisms of academic distinction of the best students, such as the Honours Boards of Excellence and Value, emerge in Portuguese state schools as important institutional management strategies for promoting the school image and attracting the best students. This is what the authors propose to discuss, and that they identify as being a new form…

Idea evaluation has been identified as a critical step in the creative problem-solving process. Yet, it is unclear how exactly individuals evaluate and compensate for weaknesses in their creative ideas. In the present study, both qualitative and quantitative methods were used to identify the compensatory strategies that undergraduate participants…

Using qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university-industry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatisfaction of students towards a university-industry…

Most Americans consume diets at odds with nutrition recommendations, contributing to our ongoing epidemics of noncommunicable diseases. One strategy for accelerating progress toward healthier diets involves formal agreements between companies and nongovernmental organizations to develop new products, reformulate existing products, and implement…

Purpose: The present study aimed to analyze the entrepreneurial resilience of small and medium-sized businesses among rural women. Design/Methodology: The study was conducted using a survey, and 269 individuals were selected through stratified random sampling. This research was conducted in three stages. First, the Lifespan Resilience…