ERIC Number: EJ453311
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1051-4805
EISSN: N/A
Selling Internet Service: An Ancient Art Form on a New Canvas.
Maloff, Joel H.
Electronic Networking: Research, Applications and Policy, v2 n3 p17-23 Fall 1992
The Internet, no longer solely the domain of scientists and network engineers, is expanding rapidly to serve a diverse community of business professionals. Those marketing Internet services to these decision makers must practice the ancient art of salesmanship in a complex technological environment. Crucial is knowledge of Internet opportunities, client needs and marketplace service niches. (EA)
Descriptors: Business, Information Services, Internet, Marketing, Salesmanship, Telecommunications, User Needs (Information)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
