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ERIC Number: EJ211392
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Conclusions and Further Readings.
Lucas, John A.
New Directions for Institutional Research, (No. 21, Developing a Total Marketing Plan) v6 n1 p87-91 1979
The components of a complete and effective marketing plan for higher education institutions are summarized. It is suggested that a marketing plan embrace all elements of the total marketing concept, and include curriculum evaluation, a retention program, and a scheme for evaluating the strategy's effectiveness. A bibliography is included. (Author/SF)
Descriptors: Change Strategies, College Administration, College Planning, Curriculum Evaluation, Evaluation Methods, Higher Education, Institutional Research, Marketing, Needs Assessment, Research Methodology, Retrenchment, School Holding Power
Publication Type: Journal Articles; Reports - Descriptive; Reference Materials - Bibliographies
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A