ERIC Number: EJ132868
Record Type: Journal
Publication Date: 1976
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A Marketing Plan That Works
Sparks, Jack D.
AGB Reports, 18, 1, 28-35, Jan/Feb 76
Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)
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