Inclusivity is a crucial factor in assessment design as fair assessment must reflect the needs of a diverse student body. Assessment practices should also be culturally inclusive and supportive to all students while considering the needs of learners with disabilities and specific learning difficulties. Educational institutions worldwide are…

The commercialization of higher education is a global phenomenon that is catching up with Pakistani higher education institutions. Due to inculcation of marketing practices, the role allocation and social relationship between the university and the students are being defined using new parameters. Through the incorporation of Halliday's…

This article contributes to the debate on university organisational actorhood by surveying the drivers of university strategic behaviour and choice. Utilising organisational literature and interviews with senior leaders from three Canadian research-intensive universities, the article elucidates the dynamics underlying universities' behaviours…

The article aims at improving the quality of higher and technical education in India to world class standard. Institutions in knowledge economy are reckoned to be the drivers of development. Indian institutions are making efforts, investing money, appointing professors, students are studying hard but due to the lack of marketing strategy, their…

Purpose: The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been…

This article critically examines the portrayal of sport for development (SfD) international volunteering by UK Higher Education Institutions (HEIs). Volunteer tourism or 'voluntourism' is a popular experience in which individuals combine international travel with voluntary work in a destination typically in the Global South in a bid to offer…

Stresses the need for chemical engineering education to keep abreast of current needs. Explores the need for global economics, marketing strategy, product differentiation, and patent law in the curriculum. Questions the abilities of current chemical engineering graduate students in those areas. (MVL)

Schools in the US and across the globe are increasingly engaged in marketing practices to attract and retain students and families. This study examines why and how administrators and school board members in two public school systems in the US seek to market their schools. Using in-depth case studies, a socio-cultural approach to policy, and…

This paper provides recommendations for embedding a market- and marketing-informed approach within the development process for a new international campus. It includes a brief outline of the current global profile of international campuses (as one form of transnational education) before highlighting the role of marketing at key stages of campus…

In the UK, higher education (HE) policy discourse over the past 60 years has advocated flexible part-time HE for social mobility, personal development, economic advantage and leisure. However, part-time undergraduate HE in the UK is in steep decline. Against this backdrop, we were interested in how universities promote, or fail to promote,…

This article describes a required capstone course for students in the Global Supply Chain Management (GSCM) Program at Bryant University, designed to prepare students for a career in supply chain management. Student teams work on semester-long projects for locally and regionally based companies. The projects are supported by all GSCM faculty who…

Purpose: The concept of "internal marketing" (IM) has gained the attention of researchers over the past three decades. Though a lot of research has been carried out on this topic, it remains a concept yet to be completely understood and captured, with ambiguity in terms of its definition and scope. The purpose of this paper is to utilise…

Higher education can be considered an industry comprised of mobile students attending institutions worldwide (Findlay et al. in Int Migr 55(3):139-155, 2017). The global pandemic, COVID-19, has significantly impacted the mobility of these students. Higher education institutions (HEIs) have attracted students using international student recruiters,…

Globalization and shifting demographics have led to a call for an immediate change in education-based counseling. Future school counselors must be equipped with 21st century skills that are applicable across cultural boundaries and applied in a global context. "Addressing Multicultural Needs in School Guidance and Counseling" is a…

Since the 1990s, Singapore has firmly established its reputation in the global education policy space as one of the best education systems in the world. However, existing policy transfer literature on Singapore has been mainly interested in Singapore as a decontextualised, ahistorical case, rather than as a unique player in the global education…