The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage, wages, materials, and miscellaneous cost. It also measured the clients' interest in ordering materials from more than one discipline, and tested a model for the distribution of products from a centralized source. This report describes the current marketing philosophy of ERIC, which is predicated on the fact that the federal government cannot collect funds for sale or profit; describes the current marketing strategies used by the individual clearinghouses; discusses three optional marketing strategies; and describes a role that the National Institute of Education could play in coordinating marketing for the ERIC system. Data on the comparative study of centralized and decentralized ordering are attached. (CHC)