ERIC Number: EJ611794
Record Type: Journal
Publication Date: 2000
Pages: 7
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
EISSN: N/A
Using Demographics and Statistics To Inform Target Audiences.
Hastings, Janel Henriksen
New Directions for Community Colleges, n110 p51-57 Sum 2000
Reviews literature that explores the changing role of institutional research in community colleges and its increasing involvement in marketing and institutional advancement activities in two-year colleges. Describes ongoing efforts at a community college in Chicago to identify media resources used most frequently by students, and discusses how the college has transformed its advertising efforts to reach the largest audience. (VWC)
Descriptors: Advertising, College Choice, College Role, Community Colleges, Institutional Advancement, Institutional Research, Marketing, Mass Media Use, Two Year Colleges
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A