Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations.

Carrel, Ann E.; Schoenbachler, Denise D.

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Peer reviewed

ERIC Number: EJ652423

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations.

Carrel, Ann E.; Schoenbachler, Denise D.

Journal of Marketing for Higher Education, v11 n1 p21-38 2001

Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)

Descriptors: College Choice, Comparative Analysis, Decision Making, Employers, Enrollment, Graduate Students, Higher Education, Masters Programs, Student Recruitment, Student Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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