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ERIC Number: EJ984656
Record Type: Journal
Publication Date: 2012
Pages: 20
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1492-6156
EISSN: N/A
The Scientification of Skin Whitening and the Entrepreneurial University-Linked Corporate Scientific Officer
Mire, Amina
Canadian Journal of Science, Mathematics and Technology Education, v12 n3 p272-291 2012
This work examines the interlocking strategies of scientific entrepreneurialism and academic capitalism in cutting-edge innovations in molecular biology, biomedicine, and other life sciences deployed in research and the development of high-end skin whitening and anti-aging cosmeceuticals. Skin whitening products and anti-aging cosmeceuticals are growing, lucrative markets whose global reaches are greatly facilitated by new scientific innovations and aggressive Internet and print media advertising. The main aim of this study is to critically explore the social, health, political, economic, pedagogical, legal, and ethical implications of skin whitening and anti-aging as contemporary globalized marketing of biotechnology products that promise youthful and smooth skin to affluent middle-aged White women and whiter and brighter skin tones to women of color. The author draws upon Foucault's concepts of "biopower," the "medical gaze," "surveillance," and "self-normalization" as well as the concept of "academic capitalism" as it pertains to higher education knowledge production and the pedagogy developed by Magnusson to critically examine Web-based advertisements by pharmaceutical and cosmetics companies in order to analyze the research partnerships between public universities and private corporations engaged in the research and development and mass commercialization of innovations in skin whitening biotechnology. One objective of the current project is to show how start-up biotechnology firms in the life sciences, giant transnational cosmetics and pharmaceutical corporations, and public universities have entered into the research and development and mass commercialization of anti-aging and skin whitening products. A second objective is to examine the social, pedagogical, health, and political implications of skin whitening both at the site of knowledge production and in relation to using scientific discourse, or scientification, as a promotional strategy and a legitimizing discourse for skin whitening as a new domain of knowledge production and use as well as a site of disciplinary power. A third objective of this research is to examine to what extent the research and development and mass commercialization of skin whitening facilitate the biomedicalization and pathologization of women's bodies and skin. In this age of the deregulation of public universities and an uncertain economic climate, the interlocking discourses of academic capitalism, scientific entrepreneurship, and cutting-edge scientific discoveries in molecular biology and the life sciences see anti-aging and skin whitening as lucrative spin-off sites to commercialize these innovations within the less regulated domain of the cosmetics industry. As a result, skin whitening and anti-aging represent new proprietary sites of capital accumulation and sources of knowledge production and knowledge use. To this end, it is pertinent to look at the critical role of the corporate scientific officer as both a pedagogue and as a proprietary corporate officer working inside publicly funded research universities and participating in research and knowledge production in the name of the public good. (Contains 2 figures and 3 notes.)
Routledge. Available from Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A