ERIC Number: EJ861692
Record Type: Journal
Publication Date: 2009
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
Vander Schee, Brian A.
Journal of Marketing for Higher Education, v19 n1 p26-37 2009
This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment management officers at all U.S. institutional members of the Council for Christian Colleges and Universities. Implications for marketers in higher education as well as recommendations for future research are also discussed. (Contains 1 table.)
Descriptors: Higher Education, Enrollment Management, Marketing, Christianity, Longitudinal Studies, Private Colleges, Church Related Colleges, Selective Admission, Admissions Officers
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A