In a neoliberal moment of cultural production marked by commodification and the dominance of economic values, it is necessary to investigate the cultural, social, and aesthetic value of art. By examining Herbert Marcuse's aesthetic dimension, this article seeks to locate the political and pedagogic potential both in the aesthetics and in the social contextualization of art. There are several historical methods of subverting the market and of art-making that resonate politically, although a more contemporary phenomenon of forming new collective processes demarcates new spaces of resistance and alternative forms of sociality and creativity in light of neoliberal cultural forces and the pressures of individualization.