ERIC Number: EJ1007528
Record Type: Journal
Publication Date: 2013-Jan
Pages: 6
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Making Strides
Jarrell, Andrea
CURRENTS, v39 n1 p46-51 Jan 2013
In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a kickoff event or receive a case statement, development communicators must devise methods for keeping campaign messages interesting and effective well beyond the starting line of the public launch. When preparing for a lengthy campaign, professionals say that having good stories to tell is essential.
Descriptors: Foreign Countries, Higher Education, Fund Raising, Time, Institutional Advancement, Public Relations, Time Management, Media Adaptation, Media Selection, Donors, Alumni, Social Networks
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; New York; Ohio; Texas; United Kingdom (London); United States; Washington
Grant or Contract Numbers: N/A