Between 1990 and 2010, the New Zealand university adopted an enterprise form. The nature of academic work changed commensurate with changes in the external regulatory and funding environment, the internal performative research culture, the proliferation of trans-national researcher networks, and the growing managerial codification of acceptable academic behaviour. Based on emergent trends in these areas between 1990 and 2010, and using the author's institution as an illustrative case, the article looks forward to the possible relationships between academic freedom and research ethics in the New Zealand enterprise university of 2030.