The use of newspaper and magazine advertisements for teaching foreign language skills in listening, speaking, reading, and writing as well as vocabulary, idiomatic expressions, grammar, pronunciation, and culture is encouraged and discussed. Suggested lessons and classroom activities are presented in four categories: vocabulary, grammatical rules and relationships, culture, and further activities. Lesson topics include understanding how advertisements use various kinds of puns or manipulate language, finding ads in which grammatical rules are broken, finding cultural generalizations in advertising, and using mail order catalogs to obtain cultural information. Each lesson lists an objective, materials, procedure, class activities, and in some cases, instructional suggestions. The section on further activities briefly, lists 12 classroom and assignment uses, and variations, for advertising. (MSE)