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Peer reviewed Peer reviewed
ERIC Number: EJ495659
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-8756-5943
EISSN: N/A
This Bud's Not for You: Adolescents' Perceptions of Beer and Cigarette Magazine Advertisements.
Durrant, Lynne H.; And Others
Health Educator, v25 n2 p7-12 Spr 1994
To determine whether new (1990s) cigarette and beer magazine advertisements target young adolescents by using younger-looking models than in the 1960s, sixth and seventh graders viewed advertisements and estimated models' ages. Most students perceived the 1990s models to be under 25 and the 1960s models to be over 25 years of age. (SM)
Descriptors: Adolescents, Advertising, Drinking, Intermediate Grades, Junior High School Students, Junior High Schools, Mass Media, Propaganda, Role Models, Smoking, Student Attitudes, Tobacco
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A