This article presents an analysis of degree course acceptances for UK undergraduate students in 2002 and 2008. It examines student mobility between the UK regions, and the trends in their movement within local markets. Data shows a growing trend for students to study within local regions, especially women. Increases in acceptances of over 10% are observed for students in Wales, a saturated local market is observed for Scotland, whilst in other regions there are increased student acceptances of up to 9%. Data shows the government target for 50% participation in higher education by 2010 was broadly achieved in 2008. The changing landscape in higher education is considered for its student migration and strategic income implications. Caps on student numbers are considered against balancing finances through international student numbers, highlighting implications for capacity planning and changing competition strategies. Findings highlight a need for possible strategic alliances in order to maintain positive regional developments. (Contains 9 tables and 2 figures.)