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ERIC Number: EJ467258
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Knowing Your Market: How Working Students Balance Work, Grades and Course Load.
Henke, John W., Jr.; And Others
Journal of Marketing for Higher Education, v4 n1-2 p191-203 1993
A study of 128 college students found that working students use sophisticated methods for balancing their grades, courseload, and workload. It is proposed that, if colleges and universities understand how this happens, they can serve this important market segment better and benefit from more positive student perceptions of the institution. (MSE)
Descriptors: College Administration, College Planning, Higher Education, Marketing, Nontraditional Students, Student Attitudes, Student Characteristics, Student College Relationship, Student Employment, Time Management
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A