An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan's Nan Shan Life Insurance Corporation.

Luarn, Pin; Lin, Tom M. Y.; Lo, Peter K. Y.

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Peer reviewed

ERIC Number: EJ677350

Record Type: Journal

Publication Date: 2003

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1066-2243

EISSN: N/A

An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan's Nan Shan Life Insurance Corporation.

Luarn, Pin; Lin, Tom M. Y.; Lo, Peter K. Y.

Internet Research, v13 n4 p297-310 2003

Employs a case study method, using in-depth interviews of 29 corporate managers and experts, to understand the current state of mobilization in the life insurance industry. Suggests a conceptual framework and formulates possible research propositions incorporating several variables. Suggests 10 key success factors for implementing mobilization in the life insurance industry. (Author/AEF)

Descriptors: Administrators, Business Administration, Case Studies, Corporations, Foreign Countries, Managerial Occupations

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Taiwan

Grant or Contract Numbers: N/A

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