This paper analyzes some current trends in Learning Management System's analytics. It points out that while the analysis of access log patterns -- clickometry--is by far the most common form of analysis available in LMS systems its value is limited at best. Being a measure of behavior in its most basic sense clickometry is best suited for assessment of interactions in courses built around behaviorist pedagogy. More constructivist pedagogies require deeper analyses of the data; data which is certainly available in most LMS system but usually left unanalyzed and unreported due to the complexity of the methodologies implied. It is shown that 85% of available data is not typically analyzed and a case study with proposed analyses is presented.