Options for expanding child care services to Eastern Michigan University students, staff, and faculty are presented by the special assistant to the university vice president for university marketing and student affairs. The university's policy statement concerning child care services is considered, along with the relationship of these services to student recruitment and retention and employee productivity. After describing the current campus-based preschool program and child development laboratory, examples of four types of employer-sponsored child care are provided: flexible personnel policies, information programs, financial assistance, and direct services. Alternatives for renovating or constructing child care facilities are also considered, as well as capital costs, operating costs, renovation costs, and an operational budget for 1987-1988. Characteristics of an on-site program are covered, including capacity, age range of children, scheduling options, and teacher-child ratios. An implementation timetable and actions required by the college administration and governing board are included, along with a description of: proposed child care components (e.g., infant and toddler care, after-school care, summer school); research opportunities; and results of a child care market research study at the university. (SW)