This article makes a case for the existence of a minority language hierarchy in New Zealand. Based on an analysis of language ideologies expressed in recent policy documents and interviews with policymakers and representatives of minority language communities, it presents the arguments forwarded in support of the promotion of different types of minority languages in New Zealand, as well as the reactions of representatives of other minority language communities to these arguments. The research suggests that the arguments in favour of minority language promotion are most widely accepted for the Maori language, followed by New Zealand Sign Language, then Pacific languages, and finally community languages. While representatives of groups at the lower levels of the hierarchy often accept arguments advanced in relation to languages nearer the top, this is not the case in the other direction. Recognition of connections between the language communities is scarce, with the group representatives tending to present themselves as operating in isolation from one another, rather than working towards common interests.