Several scholars have tried to clarify how journalists handle and implement the abstract objectivity norm in daily practice. Less research attention has been paid to how common abstract professional norms and values, "in casu" the objectivity norm, may systematically vary when interpreted and implemented in daily journalistic practice. Allgaier's study "Who is having a voice?" is a most welcome contribution to the, so far, limited literature on variation in the interpretation and implementation of journalistic norms among journalists. Not only does it demonstrate how the interpretation of journalistic norms may vary among journalists, but it goes one step further and demonstrates how variation in the implementation of such norms may affect journalistic products.