The incidence of academic dishonesty has been increasing throughout the past few decades. Past research has indicated that business students cheat more than their peers in other disciplines across the university. And, of particular concern to marketing educators, the current research finds that marketing majors cheat significantly more than their peers in other business disciplines. The research results also indicate that students are much more likely to cheat in situations in which friends (versus mere acquaintances) are involved. The study identifies a robust false consensus effect in which the respondents significantly overestimate the degree to which others cheat. Finally, the research investigates behaviors, beliefs, and propensities related to cheating on electronic exams. The article suggests tactical and strategic measures that business schools and their faculty can use to reduce the incidence of academic dishonesty. (Contains 5 tables.)