Reviewed articles published in the "Journal of Applied Psychology" (JAP) to determine how interpretations might have differed if standardized regression coefficients and structure coefficients (or bivariate "r"s of predictors with the criterion) had been interpreted. Summarizes some dramatic misinterpretations or incomplete interpretations. Suggests that beta weights and structure coefficients ought to be interpreted when noteworthy regression results have been isolated. (Author/SLD)