A statewide cadre of principal certification students (N = 516) completed a principal job survey and role-played as applicants for a principal position by completing a principal job evaluation instrument. Significant predictors of principal job rating included the following: self-reported capability to do the job, expected satisfaction with work hours and family time, expected satisfaction with intrinsic job facets and job security, expected satisfaction with job enrichment opportunities and responsibility, and expected satisfaction with income and career advancement opportunities. Implications for recruitment practice and future research are discussed. (Contains 5 tables.)