This marketing unit focuses on the importance of forecasting in order for a farm family to develop marketing plans. It describes sources of information and includes a glossary of marketing terms and exercises using both fundamental and technical methods to predict prices in order to improve forecasting ability. The unit is organized in the following eight sections: introduction to marketing; what marketing is and why it is important; developing marketing goals and plans; market analysis and forecasting; summary; appendixes providing sources of market information, livestock marketing information, electronic and computer information systems, grain market situations, market reports, and technical information; a glossary; and seven exercises. A teacher's guide includes objectives, a teaching outline, suggested on-and off-farm learning activities, interest approaches, discussion guides, and answers to exercises. Thirty transparency masters are included. (KC)