Business and educational institutions agree that students need a solid foundation in international business (IB) to become successful managers in a global economy. Students have increasingly expressed interest in IB courses but have not necessarily enrolled in them. The author found that students who have taken IB courses have a more positive attitude and referents that advocate for these courses, compared with those who have not taken an IB course. The author explores the implications of these results for the delivery of IB courses. (Contains 1 table.)